Laura Ashley’s affiliate program terms & conditions

Please note that failure to comply with these terms & conditions could result in your relationship being terminated and any commission earned being reversed.

In applying for the Laura Ashley program you, the Affiliate, are agreeing to the terms and conditions as follows:

Paid Search Activity

Laura Ashley affiliates are NOT permitted to use or bid on any Laura Ashley brand terms including misspellings or other variants on all search engines, directories or any other online database.

To ensure you do not appear on these terms, you are required to assign negative broad match to all Laura Ashley brand terms.

Affiliates are also restricted to bid on brand terms + generic terms. For example, Laura Ashley dresses.

Affiliates are encouraged to promote Laura Ashley through the use of generic keywords. We are happy for affiliates to mention Laura Ashley in the title/body of adverts. For example, high quality curtains from Laura Ashley.

Overbidding the official Laura Ashley advert is strictly forbidden on all search engines. Laura Ashley affiliates are not permitted to bid on competitor brand terms to drive traffic to

Any affiliate found contravening these terms will face immediate suspension and their orders will be declined.

Display URLs

All clicks must first land on the affiliate’s site, and the user must click from the affiliate’s site to No direct linking under any circumstances.

Use of the domain and variations is strictly forbidden in any ad copy including display URL. The word “Laura Ashley” cannot be used in the display URL’s in any text ad.

Affiliates must not attempt to disguise affiliate links behind redirect URLs for the purpose of masking activity.

Book marking is not permitted on the affiliate programme.

Domain Restrictions

Affiliates may not use any domain owned by Laura Ashley for search engine linking. This includes, but is not limited to and

Affiliates are asked not to register domains that are similar or confusingly similar to the Laura Ashley brand name. Any activity of this kind on the campaign will result in commissions being declined and will mean affiliates face suspension.

Affiliates may not put Laura Ashley website into frames.

Discount Code / Voucher Code Use

All discount/voucher code use needs to comply with the official IAB guidelines, which can be found here:

Any affiliates who do not adhere to the following guidelines will be removed from the affiliate programme and commissions will be cancelled:

  • Using “click to reveal” when there is no valid or current code present is not permitted of affiliated publishers including using “click to reveal” to show any deals/offers/sales instead of vouchers

  • Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click

  • A valid code is defined as a code that has been legitimately issued by a merchant for use online. This code will have an activation date and where necessary a deactivation date

  • Voucher code directories must contain clear categorization and separation between deals/offers/sales and discount codes

  • In addition to the IAB’s code, Laura Ashley set the following rules for the use of voucher/discount codes:

    Any discount/voucher codes promoted must be provided through the Laura Ashley affiliate programme.

    Affiliates are not allowed to display made up / invented discount/voucher codes on their site(s) or display discount/voucher codes that were intended for use in other channels or for other online affiliates.

    Affiliates found to be using unauthorised voucher codes face immediate suspension from the programme. We reserve the right to withhold payment if non-authorised voucher codes are used in an affiliate sale.

    Cancelled Orders & Commission Validations

    Any cancelled orders will result in non-payment of commission.

    Please note, our Made to Measure items can take up to 6 weeks to make & deliver and then refund. We will thus occasionally have to delay certain validations by up to 2 months for such products as all commissions are paid on completed orders.

    Commission Exclusions

    The commission is not payable for licensed products, gift vouchers/cards, design services, made to measure curtains & blinds and does not include delivery charges.

    Email Marketing

    Email marketing (solus campaigns) must be submitted to your account manager for sign off.


    Affiliates may not alter any of the creative or text links available through the affiliate network interface. In order to prevent out of date content, affiliates may not hardcode the creative into their sites. If your site requires that banners are hardcoded, please contact the account management team to obtain permission before putting this in place.

    Anyone found infringing on these terms will receive a warning and may have commissions reversed. We reserve the right to withhold commission during this time. Continuous infringement of these terms will result in suspension. For the avoidance of doubt, we reserve our right to terminate any affiliates by 14 days prior written notice.