Cookies & Privacy


What are Cookies?

Cookies are very small pieces of information that are created and stored on your computer, smart phone or tablet when you enter a website. On the Laura Ashley website, we use cookies to improve and speed up your browsing experience by remembering if you have visited our website before.

For example, if you have left something in your basket, a cookie will allow our website to remember what this was so you don't have to start your shopping from scratch. We also use cookies to make personal recommendations to help with your purchasing decisions. They are perfectly safe for your device and will not store personal information such as your credit card details.

Most websites use cookies for the reasons mentioned above, but if you prefer to disable cookies on your device please view our 'Managing Cookies' section, which will explain how to disable them.

Our Cookie Policy

On the Laura Ashley website we use cookies to both improve and speed up your browsing experience. If cookies aren't enabled on your device this may affect your browsing and shopping experience on the Laura Ashley website. They are perfectly safe for your devise and will not store any personal information such as your credit card details.

Let us explain what kind of cookies we use and why we use them...

Cookie Name Cookie Purpose

Affiliate, Display banner cookies

Affiliate and Display cookies show us how you found our website and which website you came from. This helps us know which of our online marketing channels is most effective. They also allow us to reward our partners and external websites for directing you to us.


TagMan's tag management system allows us to control the tags/pixels which are served on to our web pages, and the data passed into those tags or into TagMan reporting. The TagMan system uses browser cookies to track certain attributes of Internet users who have been exposed to our online marketing campaigns or have visited our websites. Sometimes we will advertise on 3rd party websites. TagMan cookies are used to help us and our advertisers see how effective our website and campaigns have performed, so that we can improve our site, our marketing campaigns and therefore provide you with a better and more personalised online shopping experience with Laura Ashley. Examples of these advertisers include Google, Affiliate Window and Mediaplex. TagMan provide a global Opt-Out function, whereby a user can go to their website and switch off TagMan tracking: If you opt out in this way for, you'll also be opting out from any other companies that use TagMan.

Banner Advertising

Laura Ashley uses carefully selected 3rd parties in order to deliver banner advertising across various websites. In order to monitor the success of our advertising and improve it for our customers, we make use of cookies. We also use these cookies to create more relevant advertising for our customers and therefore create a more personalised experience. For example the content of our banners will change dependant on your last interaction with our site, directing you to different pages in order to streamline your user journey through showing you relevant content.

Please be assured that none of these cookies store personally identifiable information. Our banner advertising is powered by Mediaplex, who take the use of cookies seriously and use them responsibly. If you would like to find out more information on the Mediaplex privacy policy please visit this link Privacy Policy We would like to continue to personalise your advertising experience and make it as relevant as possible, however if you do want to opt-out of this then please follow this link opt-out. Please note that if you decide to opt-out of Mediaplex cookies you will no longer be able to receive any advertising from them at all. Please also be aware that if you decide to remove all cookies from your computer we will no longer know that you have opted out and therefore it is possible you will receive Laura Ashley advertising after their deletion.

Google Analytics Tracking

Google Analytics use cookies to collect data that we analyse to help us improve customer experience on the Laura Ashley website. The cookies provide important information such as the number of visitors and the time spent on specific pages and it can also help identify where there might be errors on the website. The information collected through these cookie do not identify people, they are defined themselves by a combination of a computer, a user account, and a browser. Google Analytics only uses 1st party cookies which means that all of the information collected will stay in the Laura Ashley domain, information will not be passed to 3rd parties.


These cookies allow to operate properly including managing your basket, and whether you're logged in or not. They are essential to the operation of the site


Our Made to Order and Made to Measure products require us to keep track of your choices as you configure your products, and these essential cookies hold that information.


Laura Ashley uses cookies in its email communications to personalise the email and track whether that communication has been opened and read, and whether the recipient has used the onward links contained in the email. This allows us to monitor and improve the relevance of our email communications.


Enabling cookies will ensure you receive the optimum user experience from the Laura Ashley site and others. If you disable your cookies you will not be able to use all the functions of the site

Amending your cookie settings is straightforward, amending your settings is different in different browsers, we've included instructions on amending your settings in the most popular browsers below.

To enable cookies

If you're not sure which browser you're using..

And you're using a Microsoft Windows based machine:

Click on 'Help' at the top of your browser window and select the 'About' option

And you're using an Apple machine:

With the browser window open, click on the Apple menu and select the 'About' option

How to check cookies are enabled on windows platforms

Microsoft Internet Explorer 7, 8 & 9

1. Select 'Tools' from the top menu of your browser and then select 'Internet options' , then click on the 'Privacy' tab
2. Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser
3. Settings above Medium will disable cookies

Mozilla Firefox

1. Select 'Tools' from the top menu of your browser and then select %u2018Options' 2. Then select the Privacy icon 3. Click on Cookies, then select 'allow sites to set cookies'

Google Chrome

1. Select 'Tools' from the top menu of your browser and then select %u2018Options' 2. Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button 3. Now select 'Allow local data to be set'


1. Select the cog icon' from the top menu of your browser and then select %u2018Preferences' 2. Select 'Security and, check the option that says 'Block third-party and advertising cookies' 3. Click 'Save'

How to check cookies are enabled for apple platforms

Microsoft Internet Explorer 5.0 on OSX

1. Select 'Explorer' from the top menu of your browser and select 'Preferences' options 2 Scroll to the 'Cookies' option under Receiving Files 2. Select the 'Never Ask' option

Safari on OSX

1. Select 'Safari' from the top menu of your browser and select the 'Preferences' option 2. Click on 'Security' then 'Accept cookies' 3. Select the 'Only from site you navigate to'

Other Browsers

If you are using a different browser please consult your product documentation, online help files or the browser manufactures website.

Additional information about cookies

If you'd like to learn more about cookies in general and how to manage them, visit (opens in a new window - please note that we can't be responsible for the content of external websites).

Privacy Policy

Data Protection and Privacy

In addition to allowing us to check your creditworthiness and process your orders, the personal data you submit, and our records of your visits to the Site, will be used to monitor and improve our service to you, and for marketing purposes.

We may send you, brochures, leaflets and catalogues displaying our products and services, and may telephone you in order to tell you of promotional offers, to discuss account details or for market research.

We will respect the privacy of your personal data, and will comply with all relevant and current data protection legislation.

Without your written consent we will not make our mailing list available for marketing purposes to anyone outside the Laura Ashley group of companies and, unless required to do so by a court of competent jurisdiction, will not disclose your personal data to anyone.

If you wish to update or delete your personal information, or if you prefer that we do not email you to tell you of promotional offers. Please contact Customer Services.

Please check back frequently to see any updates or changes to our privacy policy.



The Laura Ashley website uses industry standard security methods to ensure that all the personal details you give us are not misused.

Security and Privacy

Is it safe to use my credit card over the internet?

  • The purchase area of our site is secure.

  • We utilise industry standard SSL technology (Secure Sockets Layer) to guarantee a safe and secure shopping environment.

  • All sensitive information such as credit card details, names and addresses are encrypted. This means that information passed between your computer and our web site cannot be read even in the event it is intercepted by someone else.

Data Protection

Information provided by you online or otherwise will be processed by Laura Ashley Limited or Laura Ashley (Ireland) Limited and used to provide you with the ordered products, for billing and accounts purposes, and to keep records of the transaction.

In addition, your information may also be used for the following:

  • 1) To keep you informed about Laura Ashley products, promotions and services.

  • 2) To receive information from other carefully selected companies.

  • We will only use your information for 1 and 2 above if you have given your consent.