History
Early examples of Laura Ashley's concern for environmental issues are:
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- Surplus dyes from the previous days production were remixed to give dyes used in the next day's production.
- When Laura discovered that waste fabric was being burned, it was decided to sell the remnant fabrics. This became so popular that on delivery day customers would fight wildly for bags of them. Other scraps were sold as patchwork material.
- When the design for a garden overall made out of cotton drill came about, wastage from the scoop neck provided enough fabric for oven gloves, which gratified Laura's 'never waste' philosophy.
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